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Some Things That Software Developers Must Pay Close Attention to Satisfy Each of Their Current Clients

In comparison to other types of businesses, if you talk about owners of software firms, it can be a challenge to be providing expert advice to them because you have to learn about some concepts in the field. With the several topics, the most crucial will be software licensing along with its technicalities that affect such a particular area of development and sales. Nevertheless, besides due diligence and legalities, there are still other facets that software companies must consider in order for them to increase their sales.

Increasing your earnings usually means making more money and/or charging more for the product that you have where its value to each of your users become more increased in the current market. Nevertheless, one should take note of the fact that a number of software marketers and developers fail to build their already loyal clients and just think about getting more and more potential clients. Some developers take advantage of referral systems where they give their users incentives when their software is shared. Even so, until today, the most proven and tested method of ensuring brand awareness is making sure that your clients are all satisfied genuinely. With all of these mentioned things, the following are some things that you should take note of if you want to continuously satisfy your clients and have them review your software positively and recommend it.

1) Utilize software escrow so the source code that you have is safe

Software developers often face the dilemma of choosing whether or not they should be providing to each of their clients their source code. The major problem that developers get to encounter when their source code is given to their clients is the probability of it being posted online. During this situation, it only takes a short time for other software developers to be looking at your source code, locating it, and then finding ways to modify it. All of these things can happen in just a blink of an eye. You will then be taken by surprise at the many competitors that you have that are just copycats of your software but then they are giving it for email subscriptions or even for free.

Well, that is actually the worst that can happen to you; nonetheless, that is something that is very possible and the same outcomes have been happening recently. In the same thought, licensees have grown very concerned with this scenario because they want to make sure that their application or program will still work even if their developers will no longer be providing updates. Fortunately, online software escrow services have already emerged that can help you reach a compromise with your dilemma. You just have to keep in mind to go for services that are of high quality and are very much reliable.