Quality backlinks are needed for off-page optimization, which is an optimization to increase the SERP (search engine results page) that is done outside the site in question. In practice, off-page optimization is very closely related to backlinks.
Various changes in Google’s algorithm forced website owners to hang their site traffic from search engines to continue learning to find the right and appropriate optimization model in order to increase their web position to a better place on the search page. Of course, it will be difficult as business and the website owner to handle this situation regularly, but Scottsdale SEO Company LinkHelpers as your SEO consultant can help you to do it correctly.
Bulk backlink models using automated software have been largely abandoned, because even though they can increase the ranking of sites that are backed up quickly on the search page, this method is also very vulnerable to detecting Google algorithms which can be fatal, namely a decrease in search engine rankings (usually almost for all keyword) up to a penalty up to deindex (if the mass spamming is done is quite brutal).
Contextual links are links that are inside content (articles). The reason for this type of backlink is high quality because the links that are in the article are usually related or relevant to the content of the article (topic written). And as explained in the first criterion, the search engine links are very popular.
High PR (DA PA)
Google rewards websites with high authority and trusted with Page rank, the higher the page rank the higher the authority. So, backlinks that come from domains with high Page rank certainly have better quality than backlinks from sites with low PR, PR0 or PR N / A.
Because PageRank has not been updated since 2012, the web authority assessment can use alternative DA PA (Domain Authority and Page Authority) from Moz. You can also use Metric TF (Trust Flow) from Majestic SEO. The benchmark value used by the Moz and Majestic algorithms in measuring the authority of a web remains the same, the higher the value the better.
If a web authority is high, usually the age of the domain from the web is also long. Rarely is there a web that can get PR4 or PR5 in a matter of months (except for webs whose domains come from domains drop, redirect or fake).
Other advantages of old websites are usually faster indexes. Even though the website is not necessarily a big authority, getting a backlink from a domain with this type I feel is safer than getting a backlink from websites that are new to the corn with an unstable index.
Later, many webmasters took advantage of the quality of the aged domain to build private network blogs or commonly known as PBNs.
But be careful, do not just buy the aged domain because it is not necessarily a good domain to be a source of backlinks. First check the web history, starting from the page view (can use the Web Archive) to the history of the backlink (you can use Ahrefs). Make sure the web has never been used for previous spamming activities.
Unique (Different C class IP’s)
Getting backlinks from websites with different hosting and different IPs also influences the ranking of our website in Google’s search engine.
Logically, if the backlinks are obtained from different IPs, chances are that the backlinks obtained are not manipulations as if we make backlinks from our own websites (with the same IP and hosting).
At least, that is most likely to be embedded in the mind of Google Penguin. Although in practice, still, different IP backlinks can also be manipulated (for example PBN).
Getting backlinks from dozens of websites with different IPs is far better than hundreds of backlinks but from the same website.
You can add or subtract some of the above criteria according to your off-page needs, and if necessary, you can improvise to produce a more maximal effect. Not all conditions above must be fulfilled, choose carefully so you don’t waste a lot of time.